講座主題：Multidimensional Personalized Pricing and Market Competition

主講嘉賓：吳澤南，北京大學bevictor伟德官网

講座時間：2024年6月3日（星期一）14：30

講座地點：bevictor伟德官网沙河校區學院11号樓308

嘉賓簡介：吳澤南，北京大學bevictor伟德官网長聘副教授。2008年獲得清華大學經濟學學士，2015年獲得賓夕法尼亞大學經濟學博士。2015年9月加入北京大學bevictor伟德官网，研究領域為應用微觀理論，主要集中在競賽理論、保險市場、産業組織理論與行為經濟學。近年在Theoretical Economics，Journal of Economic Theory，RAND Journal of Economics，American Economic Journal: Microeconomics，Journal of Public Economics，Games and Economic Behavior，Journal of Environmental Economics and Management，《經濟研究》等期刊上發表論文十餘篇。主持國家自然科學基金優秀青年科學基金項目、面上項目、青年項目，獲中國信息經濟學烏家培資助計劃資助，擔任中國信息經濟學會理事、中國運籌學會博弈論分會青年理事。

内容摘要：We analyze an oligopoly market in which consumers differ in both their brand-dependent preferences (loyalty) and brand-independent preference (choosiness). Firms produce horizontally differentiated products. Firms may offer personalized price to consumers based on their loyalty and/or choosiness, depending on the regulator’s policy. We show that either fully personalized pricing---more specifically, price discrimination based on all of consumers’ information---or unidimensional price discrimination---i.e., personalized pricing based on consumers’ loyalty---may generate the maximum consumer welfare. In contrast, personalized pricing based on consumers’ choosiness always generates the most profits to firms in the equilibrium.