講座主題:Behavior-Based Price Discrimination: Key Findings and Future Research Directions
主講嘉賓:荊兵,長江商學院
講座時間:2023年06月07日14:30-16:00
講座地點:bevictor伟德官网沙河校區學院11号樓308
嘉賓簡介:荊兵博士現任長江商學院市場營銷學副教授。2001年至2007年期間,他曾擔任紐約大學商學院信息系統助理教授。荊兵博士2001年畢業于羅切斯特大學并獲得商業管理博士學位。荊兵博士目前已在包括《Management Science》、《Marketing Science》、《Quantitative Marketing and Economics》、《Journal of Economics and Management Strategy》、《Journal of Management Information Systems》、《Production and Operations Management》等一流學術期刊上發表過多篇論作。
内容摘要:We will review the major research findings in this literature. While a few early papers explained poaching based on switching costs, the bulk of the literature has evolved around the informational environment and structure of the market. We will summarize the research landscape and then discuss some potentially meaningful research directions.